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Hey Sales RX'ers,
It's getting tough to do cold outreach these days. Inboxes are full of more junk now than ever. LinkedIn DMs are flooded with unsolicited asks to "hop on a call".
With all the talk of personalization, and how to write better cold emails and cold copy, it's all based on causation and effect.
I'll give you an example.
About two years ago, a founder of an email AI writing tool was talking about how emojis were a great pattern interrupt in subject lines. But now it's so common, data shows that actually hurts open and reply rates on cold emails.
We sent out an "unofficial" newsletter edition talking about purely this. How pattern interrupts become the norm, and so what was a best practice yesterday is tomorrow's new No-No.
However, at the core of cold outreach, there are fundamental principles of psychology that will never change. Everything else is just background noise.
So let's chat about the basics to cold copy in your outreach sequences (cold calling and LinkedIn/Video prospecting plays not included).
For reference, we run new sequence tests constantly in our business, and we find that if we can run a 7 step 10 day fully automated cold email campaign and get decent results, then we figure out how to improve upon it with personalization, cold calls, LinkedIn outreach, and video prospecting.
Here's a recent result we've had from a campaign we are running to founders, co-founders, and marketing/demand-gen leaders who might be struggling with PPC spend and looking to potentially get visibility across an audience of their ICP through sponsoring our Founder's Formula Podcast.
It's all about the questions you are getting at and asking inside of each email type. If you've downloaded our Sales RX Sequence guide in the past (link below), you will notice we have added a 6th type of email in our outreach (the assumptive email).
I noticed XYZ trigger that makes it relevant for us to chat because others like you we have worked with have experienced this trigger as well.
This is what they were thinking about when we first spoke.
This is what they WEREN'T thinking about when we first spoke but we recognize because we are subject matter experts.
This is what we helped them do.
Opposed to learning more about HOW we did it?
It's common for companies to focus on XYZ action when XYZ trigger is happening.
However, this typically leads to XYZ loss of revenue.
Have you considered XYZ alternative way of thinking or achieving action?
If you're curious, we can show you how we have helped similar titles achieve the results they were looking for without following the status quo.
I realize it's easier to talk about it than be about, especially on LinkedIn these days.
Don't take our word for it, this is what XYZ contact at XYZ customer company had to say after just 90 days of working with us:
*INSERT QUOTE/CASE STUDY GRAPHIC*
Curious to see if we can do the same for you?
Typically when I get this far into my outreach with no response especially when a company is dealing with XYZ trigger, it means:
1. You're too busy to even think about thinking about my previous emails
2. You've got it all figured out and wouldn't need my help even if it was free
If your inbox is anything like mine, you're probably flooded with sales emails.
I'm the last person to typically be this persistent.
We're confident we can help you achieve XYZ outcome that is relevant to XYZ trigger you're facing right now.
That said, maybe my outreach is missing the mark and this isn't a
Sounds like XYZ outcome to help with XYZ problem experienced by XYZ trigger isn't a priority right now.
The last thing I want to do is become a pest with follow-up.
I'll reach back out in 90 days to see if there's more relevance at that time.
Do you notice a trend?
The biggest failure of all sales outreach is relevance. That relevance should not be based on a title, the school they went to, their industry, or their niche.
It should be based on an internal trigger that you can clearly see from whatever possible public information you have. LinkedIn Insights, company Crunchbase profile, PR, job postings, etc.
Find the trigger, make it compelling, open their eyes, and create better dialogue.
Time to get prescriptive ya'll 🩺
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