Episode 35: Removing Buyer Friction Points with Andy Binkley

"Not playing it safe leads to potentially being wrong, that's why it's so hard for companies to change the buyer experience from the status quo."

Our Speaker

Andy Binkley

Founder & CMO, Tourial

Guest Bio

Andy is the Founder and CMO at Tourial and has over a decade spent in the world of marketing

Episode Summary

In today's episode, we talk about how to deliver a better buying experience by eliminating gated friction points that we tend to implement to make our process better, but not our prospects.

Available now on your favorite podcast app


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