Episode 44: Implementing and Testing New Processes with Scott Stouffer

"Companies are spending a lot of money in sales and marketing trying new things out, you have to make sure everyone is aligned."

Our Speaker

Scott Stouffer

Founder & CEO, scaleMatters

Guest Bio

Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales.

Episode Summary

In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy.

Available now on your favorite podcast app


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