Episode 54: Increasing Customer Lifetime Value with Michael Tuso

"Whenever a company is buying your product or service, they are hiring you to complete a job to be done and there's a framework to be followed."

Our Speaker

Michael Tuso

Co-Founder & CEO, Callypso

Guest Bio

Michael is the Co-Founder and CEO of Callypso, and specializes in helping companies map out their accounts and expand upon current customers lowering their customer acquisition costs and increasing lifetime value.

Episode Summary

In today's episode, we talked about how companies can follow the land and expand methodology so important to companies going through a tough economy.

Available now on your favorite podcast app


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