"Whenever a company is buying your product or service, they are hiring you to complete a job to be done and there's a framework to be followed."
Michael Tuso
Co-Founder & CEO, Callypso
Guest Bio
Michael is the Co-Founder and CEO of Callypso, and specializes in helping companies map out their accounts and expand upon current customers lowering their customer acquisition costs and increasing lifetime value.
Episode Summary
In today's episode, we talked about how companies can follow the land and expand methodology so important to companies going through a tough economy.
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